AFM CLUSTER, the Advanced Manufacturing cluster in Spain, has officially presented its ‘White Paper on Digital Marketing for Industry’, produced in collaboration with Mondragon Unibertsitatea. This document aims to offer companies in the sector a practical guide to optimise their digital strategies, improve their positioning and boost sales in an increasingly competitive industrial environment.
A document born out of the strategic challenges of the industry
The White Paper is a response to the strategic challenges defined by AFM Cluster for the period 2022-2025. Among them, digitalisation stands out, not only in technological terms, but also in its digital marketing aspect. This strategic approach seeks to promote the use of digital tools as a key means of increasing the competitiveness of member companies and strengthening their presence in global markets.
In its design, the document responds to the specific challenges of marketing in the industrial sector. The complexity of products, their high cost and the need for effective coordination between departments when marketing them, often in resource-constrained structures, are some of the difficulties addressed in the White Paper.
Practical content for transforming digital marketing
The White Paper identifies nine key areas for action, including branding, content marketing, social media, SEO and PPC, email marketing, and web measurement and optimisation. These topics are organised into three chapters covering strategic design, execution and continuous improvement, providing a structured framework to guide companies in implementing their digital strategies.
In addition, AFM Cluster has conducted more than 130 free diagnostics for companies in the sector, assessing their digital marketing capabilities and providing customised recommendations. This effort has enabled the collection of valuable information on the main needs and challenges of the sector, which are translated into practical recommendations and success stories included in the document. This makes it easier for companies to access key tools, applications and suppliers to implement more effective digital strategies.
Key findings
Among the main conclusions of the White Paper, the importance of:
The White Paper is available free of charge to all interested companies through the AFM Cluster website, where, after completing a short questionnaire, they can receive both the document and a personalised digital marketing diagnosis.
A step forward towards digitalisation
With the publication of this White Paper, AFM Cluster consolidates its role as a leader in supporting the digital transformation of the advanced manufacturing sector. This effort seeks to equip companies with the necessary tools to face current challenges and secure their position in a dynamic and demanding global market. The initiative not only underlines the relevance of digital marketing in the industrial context, but also demonstrates AFM Cluster's commitment to growth and innovation in a sector that is essential to the economy.
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