11 March, 2025IZAR Cutting Tools SAL, the national leader and European benchmark in cutting tools, has held its annual convention for the Spanish and Portuguese markets in Durango (Bizkaia). The event came after closing 2024 with the best results in its history, with a turnover of well over 40 million euros, which represents an 8% increase on the previous year.
This milestone consolidates its leadership in the domestic market, with a higher growth rate than its competitors, and an outstanding international expansion in France, Germany and the United States, where it has strengthened its position. With a presence in 90 countries on five continents, IZAR faces 2025 with very positive prospects, supported by an order book at record highs.
During the convention, held on 13 and 14 February, the new products for precision machining and construction were presented, reaffirming its position as a benchmark brand for professionals in the industrial and maintenance sector.
One of the highlights was its commitment to sustainability: the classic ‘blue flask’ for drills has been replaced by packaging made from 100% recycled material, and plastic is being eliminated in favour of recyclable cardboard boxes in its range of crowns.
With this strategy based on innovation, sustainability and 24h service, IZAR reinforces its leadership in the Iberian market and projects a solid future at European and global level.